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The break-fix mentality is historically how the manufacturing industry, or any industry thinks about maintenance. If it ain't broke, don't fix it... right. AssetWatch's goal is to change that mentality and culture through proactive maintenance. They've built a cloud based platform that uses sensors to monitor machine conditions 24/7 and alert to potential problems before they happen. This technology saves companies millions of dollars in downtime, sometimes in one day. I helped lead them through a full rebrand and repositioning, new creative direction and digital experience.
Created at UnitOneNineIcon by Stay Gray Ponyboy


  • Brand Identity System Design
  • Art & Creative Direction
  • Brand Strategy & Positioning
  • Digital Strategy & Content Structure
  • UI / UX System Design
  • Animation & Prototyping
  • 3D Concept & Direction
  • Front-End Development Direction

More Projects

Pait Group
Withers Studio
Interested in working together?
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