Cannuka is a wellness brand that specializes in different skincare regimes, all focused on two ingredients – Cannabis and Manuka Honey. In the spring of 2019 they launched the largest CBD skincare product offering to date in over 1200 Ulta stores nationwide. I worked with them leading up to that launch to rebuild their overall art and creative direction from the ground up. We re-imagined who the brand was and repositioned the aesthetic direction to appeal to their new, younger, national audience.
Created at UnitOneNinePhotography by JXL


  • Brand Strategy & Positioning
  • Creative Direction
  • Brand Design System
  • Art Direction
  • Sales Enablement
  • End-to-End Design Execution
  • E-commerce
  • UI / UX Design
  • Development Direction

More Projects

Blue Point Toasted Lager
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