For the past 40 years, Sorinex has been one of the leading innovators of American made strength and conditioning equipment. They specialize in building custom facilities for collegiate, professional, and olympic athletic teams that stand the test of time. Their equipment has played a role in most NCAA championships, World Series victories and Super Bowl titles. They've even built Joe Rogan and Sly Stallone custom home gyms. However, when you get to know them you quickly realize that's what they make... what they've built is an incredible bond between strength professionals that carries a brand loyalty unmatched by anything I've ever seen. I had the privilege to work with Bert and crew to help them with the "Be Legendary" creative platform and position the brand for explosive gainz.
Created at Chernoff NewmanPhotography by Kickstand Studio


  • Brand Strategy & Positioning
  • Brand System Design
  • Art & Creative Direction
  • Site Architecture
  • Website Design
  • Development Direction

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