Westside Barbell

If you've ever picked up a barbell, or like Netflix documentaries, chances are good you've heard the name Louie Simmons and Westside Barbell. Since the late 70's Louie has been a thought leader in the powerlifting community. His methods, proven by the accolades of Westside Barbell are unmatched and used by every modern strength and conditioning coach. From Olympic gold medals, to UFC championships, to over 140 powerlifting world records, Westside has done it all. I had the priviledge of working with them to design and architect their new e-commerce site. In the process I also modernized their design system and overall creative direction. I also helped organize and present the incredible story that is Louie Simmons and Westside Barbell in a more thoughtful way that fit within the constructs of an e-commerce focused site.
Created at UnitOneNineShopify Dev by Electric Eye


  • Brand Strategy & Positioning
  • Art & Creative Direction
  • Design System
  • E-commerce
  • End-to-End Design Execution
  • Content Structure & Strategy
  • 3D & Development Direction

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